Strategie und Technik der Werbung: Verhaltenswissenschaftliche und neurowissenschaftliche Erkenntnisse (Kohlhammer Edition Marketing)
| Autor | Werner Kroeber-Riel, Franz-Rudolph Esch |
| Veröffentlichungsdatum | 2011-03-17 |
| Artikelnummer | 5598937245 |
| Sprache | Germany |
| Korrespondierendes Terminal | Android, iPhone, iPad, PC |
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